Microsoft Clarity — screenshot of clarity.microsoft.com

Microsoft Clarity

Microsoft Clarity is a free Hotjar alternative providing website heatmaps and session recordings. It now includes AI features like summaries and chat for deeper user behavior insights.

Visit clarity.microsoft.com →

Questions & Answers

What is Microsoft Clarity?
Microsoft Clarity is a free web analytics tool that provides heatmaps, session recordings, and AI-powered insights to help understand user behavior on websites and applications. It aims to reveal how users interact with pages through visual data and summaries.
Who can benefit from using Microsoft Clarity?
Microsoft Clarity is beneficial for digital marketers, product managers, website owners, and developers who want to improve user experience and optimize website performance. It helps identify pain points and successful interactions based on real user actions.
How does Microsoft Clarity compare to tools like Hotjar?
Microsoft Clarity is presented as a free alternative to similar user behavior analytics tools. It provides core features like heatmaps and session recordings without cost, and integrates AI-driven summaries and chat functionalities for deeper, automated insights.
When is the best time to implement Microsoft Clarity on a website?
Microsoft Clarity should be implemented when seeking to understand actual user interaction patterns, troubleshoot usability issues, or validate design changes. It's useful for ongoing website optimization and analyzing the impact of new features or content.
What are the data privacy features of Microsoft Clarity?
Microsoft Clarity is GDPR and CCPA compliant, ensuring user data is handled according to major privacy regulations. It is also built on open-source principles and does not employ data sampling, aiming for comprehensive data capture.