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Why are you doing this?

Justin Jackson argues for establishing your personal 'why' in entrepreneurship. It's crucial to align your business with your desired life, ensuring the venture truly serves your individual objectives beyond company success.

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Questions & Answers

What is the main topic of Justin Jackson's article 'Why are you doing this?'
Justin Jackson's article explores the fundamental personal motivations and objectives behind starting a company. It emphasizes the importance of founders understanding their 'why' beyond just the company's purpose.
Who is this article most relevant for?
This article is primarily relevant for indie entrepreneurs, startup founders, and aspiring business owners. It provides guidance for individuals reflecting on their personal goals for pursuing entrepreneurship.
What is a key takeaway or differentiating perspective from this article on entrepreneurship?
A key takeaway is that personal objectives like purpose, enjoyment, freedom, and money should drive entrepreneurial decisions, not solely the business's success metrics. It advocates for a selfish yet self-aware approach to founding, prioritizing the founder's quality of life.
When should an entrepreneur consider the advice presented in this article?
Entrepreneurs should consider this advice from the beginning of their venture and periodically evaluate their progress. It is particularly useful when making significant business decisions or when feeling disconnected from their initial motivations.
What personal objectives does the article suggest most indie entrepreneurs seek?
The article suggests most indie entrepreneurs seek a sense of purpose, enjoyment from their work, freedom in their schedule and lifestyle, and the financial resources to live the life they desire. These are presented as essential 'better life' dividends.