Matomo is an open-source web and app analytics platform that offers 100% data ownership and privacy protection. It provides comprehensive reporting on website and application performance without data sampling.

Who is Matomo designed for?

Matomo is designed for organizations of all sizes, including businesses, governments, and non-profits, that require precise web and app analytics while maintaining strict data privacy and compliance with regulations like GDPR and CCPA.

How does Matomo differ from Google Analytics?

Matomo differs from Google Analytics by offering 100% data ownership, no data sampling for accurate reporting, and the ability to track personal data securely while maintaining privacy compliance. It also provides an open-source option.

When should an organization choose Matomo for analytics?

An organization should choose Matomo when data privacy, compliance with regulations like GDPR and CCPA, and complete control over analytics data are critical priorities. It's ideal for making decisions based on 100% accurate, unsampled traffic data.

Can Matomo be self-hosted?

Yes, Matomo offers an On-Premise version that allows users to self-host the analytics platform and store all collected data on their own servers. This provides full control over data storage and management.

matomo.org · 22 MAY '20

Matomo

Item: Matomo
Rating: 5
Author: Simon Frey

Matomo is an open-source, privacy-first web and app analytics platform. I consider it a robust alternative to Google Analytics, providing full data ownership and control, which is critical for privacy compliance.

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Questions & Answers

What is Matomo?: Matomo is an open-source web and app analytics platform that offers 100% data ownership and privacy protection. It provides comprehensive reporting on website and application performance without data sampling.
Who is Matomo designed for?: Matomo is designed for organizations of all sizes, including businesses, governments, and non-profits, that require precise web and app analytics while maintaining strict data privacy and compliance with regulations like GDPR and CCPA.
How does Matomo differ from Google Analytics?: Matomo differs from Google Analytics by offering 100% data ownership, no data sampling for accurate reporting, and the ability to track personal data securely while maintaining privacy compliance. It also provides an open-source option.
When should an organization choose Matomo for analytics?: An organization should choose Matomo when data privacy, compliance with regulations like GDPR and CCPA, and complete control over analytics data are critical priorities. It's ideal for making decisions based on 100% accurate, unsampled traffic data.
Can Matomo be self-hosted?: Yes, Matomo offers an On-Premise version that allows users to self-host the analytics platform and store all collected data on their own servers. This provides full control over data storage and management.

Matomo

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